Flama is founded with the mission of achieving equity in sport and society for girls and women in Peru. Launch of Flama Surf, Flama Soccer and Flama Running programs

Key Impact

• +770 girls and women reached

• Programs in Lima, Cusco and Iquitos

• Strong volunteer and community engagement (60+)

COVID-19 challenged physical programs — Flama adapted.

• Launch of “Activa tu Flama”, a virtual program combining physical activity, mental health and nutrition

• Monthly delivery of hygiene, sports and nutrition kits

Key Impact

• +100 girls and women active during lockdown

• +2,600 hours of physical activity

• Holistic approach to physical and emotional well-being

Strategic alliances expanded Flama’s reach and impact.

• DIRECTV: First-time sea and sport experience for girls and mothers

• WeWork & Softbank: Support through Women for Tomorrow initiative

• Nike – International Day of the Girl: Football experience for girls

• Cool Mask x Jefferson Farfán: Sports kits, field restoration and online football classes

• Community alliances in San Juan de Lurigancho

Key Impact

• Improved access to infrastructure, equipment and mentorship

• Empowerment of girls, women and female-led initiatives

Focus on nutrition, sport access and large-scale empowerment.

• Nosotras & Juntas: Programs benefiting 100 girls

• The Super Food: Nutritional support for participants

• US Embassy, Gatorade & partners: Surf and Muay Thai experiences

• First editions of “Más Mujeres en Meta”

Flama focused on representation, community and visibility.

• “Somos Hinchas” Campaign with Adidas & partners

• Women attending stadiums in safe, inclusive environments

• Repsol launches the Women’s Football Development Tournament

• Give & Gain international fundraising through marathons

Key Impact

• Empowerment of women as active sports fans

• Creation of safe spaces in football culture

• Increased national and international recognition

Consolidating a strong, active and inclusive community.

• Más Mujeres en Meta 2025

• Supported by Adidas, AUNA, Electrolight, Agua Loa, Gloria and SEAT

Key Impact

• +6,000 women running for equity and empowerment

• Strong media visibility and brand commitment

• A growing national movement connecting sport, health and gender equity